The most exclusive engagement ring jewelry store in San Diego specializing in diamonds, hip high-end designer jewelry and custom engagement rings.

San Diego Jewelry

We are pleased to introduce Diamonds Forever’s new Point Loma, San Diego jewelry store! 

Diamonds Forever offers an outstanding selection of diamonds and fine jewelry including:

  • Ideal Cut & Eco Friendly Diamonds Certified by GIA & EGL
  • Estate Jewelry: Vintage, Modern, Rare & Unusual
  • Colored Gemstones: Ruby, Emerald, Sapphire, Tanzanite, Peridot, Citrine, South Sea, Tahitian Black Pearls & More
  • Designer Jewelry: Gold, Platinum & Sterling Silver
  • Wedding Rings/Bands & Diamond Engagement Rings
  • Custom Jewelry Designs With Your Gemstones or Ours
  • Previously Enjoyed Luxury Watches
  • Jewelry & Watch Repair/Service

 
If the exact piece you’re looking for isn’t in our showcases, we’re happy to find it for you.

San Diego Jewelry

Diamonds San Diego

ALL THAT GLITTERS

Custom Engagement Rings

Who could resist that extra bit of sparkle on the wrist, neck or fingers?

Handmade jewelry has a uniqueness that is unparalleled, giving the wearer the opportunity to be more expressive and individualistic with their approach to fashion creating a poetic story.


A Little About Me

Jewelry store San Diego

Hi, I’m Jenny, the jeweler behind Diamonds Forever! It is my mission to understand the needs of the individuals I work with and exceed their expectations in quality and service. I enjoy helping celebrate life’s occasions in a lasting and significant way.

I am absolutely fascinated by jewelry and have admired the intricacies of the metal work and the mysteries of the gems for as long as I can remember.

I studied jewelry fabrication, jewelry repair, jewelry design, gemology and enameling at the Gemological Institute of America. I later learned of a silversmith school in San Miguel de Allende, Mexico. Being half Mexican I thought this fun adventure was a MUST so I packed my bags and moved.

I studied at Sterling Quest under the talented and grouchy Billy King. I completed his curriculum and found myself truly excited about jewelry fabrication and this art medium. It’s a piece of art that goes along for the ride. This feeling has not left me since. I enjoy connecting others to my fascination with this art medium.

I love my job and my enthusiasm is apparent. I have credentials that surpass the majority of the people in the industry. I am committed to understanding what you are looking for and delivering it at a great price. Exclusive personal attention is my specialty.

I would love the opportunity to meet you! Give me a call at 619-223-2151 and set up an appointment.

Diamonds Forever is a small family owned jewelry store that specializes in Loose Diamonds & Custom Jewelry. Our overhead is kept low by servicing our clients in an intimate, upscale office environment, which translates to measurable savings for you.

We can typically Custom make a piece of jewelry for less money than you can buy a production made one from another retail jeweler.

engagement ring jewelry store in San Diego

Diamonds San Diego

Custom Jewelry San Diego

Diamonds Forever is located in Point Loma, San Diego. We work one-on-one with our customers and together we design fine engagement rings, wedding bands and custom jewelry. Our jewelry is locally manufactured by a small team of tasteful artists and brilliant craftsmen who are inspired by past, present and future fashion to craft impeccable pieces that will exceed your expectations.

To learn more about the custom jewelry or the jewelry redesign process click here.

Take a look at our proposal section for unique proposal ideas and what we feel takes a lot of the pressure off the groom-to-be.

For preferential treatment set up an appointment: 619-223-2151.

At Diamonds Forever clients are met in our relaxed, private office, which allows us to give them the undivided attention of their own personal jeweler.

Give us a call and we’ll ask you a couple questions about the jewelry, gemstone or diamond in which you are interested. We then set an appointment to meet at our office for a viewing of the requested pieces.

Our staff is here to help.

GIA is the global leader in gemological research and is the most respected gemological laboratory in the world. They have been and continue to be entrusted with grading and identifying more gems than any other lab, including the Hope Diamond, the Taylor-Burton, the De Beers Millennium Star and the Incomparable.

Give us a call and we will answer any questions you may have. 619-223-2151

Jewelry Store San Diego