WELCOME TO DIAMONDS FOREVER

The most exclusive engagement ring store in San Diego.
We are the authority in creating fairytale proposals,
moments that will be cherished forever.

Here’s How it Works

At Diamonds Forever clients are met by appointment in our relaxed, private office; this policy allows us to give them the undivided attention of their own personal jeweler.

Give us a call and we ask you a couple questions about the jewelry, gemstone, or diamond you are interested in. We then set an appointment to meet at our office for a viewing of the requested pieces.

Come to the appointment ready to:

• Relax in a one-on-one environment

• Have all your questions answered

• Learn about the jewelry, gemstone, or diamond you are interested in

• Discuss all your options

A Little About Me

Hi, my name is Jenny and I am the owner of Diamonds Forever, a jewelry store located in Old Town, San Diego. Let me tell you a little bit about how I can help you find the right piece of jewelry within your budget, and without pressure.

I am a native San Diegan, who has been fortunate enough to have had the opportunity to travel the world. I enjoy creating art with my clients and helping them celebrate life’s wonderful occasions, in a lasting way.

My education sets me apart from over 90% of the jewelry industry. I studied Gemology, Jewelry Design, Jewelry Manufacturing, CAD Jewelery custom Design, and Enameling at The Gemological institute Of America. GIA is the global leader in gemological research and is the most respected gemological laboratory in the world. They have been and continue to be entrusted with grading and identifying more gems than any other lab, including the Hope Diamond, the Taylor-Burton, the De Beers Millennium Star, and the Incomparable.

After GIA, I studied at Sterling Quest, a jewelry art school located in the famous art colony of San Miguel de Allende, Mexico. While studying at Sterling Quest, my classes were led by the very talented and relentless Billy King. There I began getting comfortable with the core skills of creating jewelry, the same process the Egyptians used to create a ring for King Tutankhamen thousands of years ago. Billy King got me excited about jewelry fabrication early on, and it hasn’t left me since.

Diamonds Forever is a small family owned jewelry store that specializes in Loose Diamonds & Custom Jewelry. Our overhead is kept low by servicing our clients in an intimate, upscale office environment, which translated to measurable savings for you.

We can typically Custom make a piece of jewelry for less money then you can buy a production made one from another retail jeweler.

Diamonds Forever has earned a solid reputation for perfecting the most outstanding combination of creativity and precision jewelry manufacturing. A custom piece of jewelry creates a truly unique and intensely personal work of wearable art that will be treasured for a lifetime and beyond.

If you have any questions about our company, the services we provide, or the products we offer, feel free to contact us by email or by phone.

To learn more about the Custom Jewelry or Re-design process click here.

Take a look at our proposal section for unique proposal ideas and what we feel takes a lot of the pressure off the groom-to-be.

We warmly invite you to explore our website.

I personally look forward to meeting you and working together.