About Diamonds Forever

BEHIND
the CRAFT

Hello! My name is Jenny and I’m an original San Diegan and jewelry lover. My obsession with jewelry and gemstones began at a young age. As a right- and left-brained person, I delight in both the analytical and creative outlets that designing jewelry offers.

I was raised in a family of business owners. When I was a child, my father owned a private practice in Kensington. During this time, my mother worked as a nurse and my parents owned a residential care facility for the elderly. After my parents divorced, my mother remarried my stepfather, who successfully ran his own family business. This success allowed and spurred him to invest in real estate and start other subsequent businesses. Growing up, I was exposed to the defining failures and epic joys of being an entrepreneur, and these personal experiences ignited an ambitious spark in my soul that led me to start my own store.

I am a Graduate Jeweler, Gemologist and Designer from the Gemological Institute of America. I furthered my knowledge of metal fabrication and manufacturing at Sterling Quest, a metal-smithing school in San Miguel De Allende, Mexico. After attending school and working at a local jewelry store for a few years, I decided it was my destiny to open my own custom engagement ring shop. I sought to provide clients with the service and education I felt they deserved. I wanted to offer the kind of unbiased expert knowledge and personalized care that was missing from traditional jewelry stores.

With the support of my husband Todd and of my family, I opened Diamonds Forever in 2005 at the age of 23. At the time, I had saved $10,000 to start my own business and I knew I couldn’t lose it. I began working by appointment out of a private office for the first five years as I was too poor and timid to open an “actual” retail store. Slowly, the word spread about Diamonds Forever and our fine craftsmanship and personalized service.

Today, after more than 20 years of hard work and complete joy, I remain the store’s lead jewelry designer. I work with you to translate your designs, ideas, and wants into unique wearable art. We still specialize in creating one-of-a-kind engagement rings and I am proud to say that we are exceptional at it.

I believe an engagement ring should enhance a woman’s image by reflecting her individual approach to fashion, and I love working with our customers to help them achieve this personal expression. It’s an honor to design the most personal and significant piece of jewelry that a woman can wear. I truly enjoy working with our team at the store, who share my enthusiasm for beautiful gemstones and commitment to creating exquisite jewelry. Our goal is to continue to grow and develop, deepening our skills and expertise so that we can serve you better.

I am grateful to have the best job in the world, and I welcome the opportunity to design a special piece of jewelry with you.