How to Holiday Shop for the Woman in Your Life

The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season […]

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We Support Your Holiday Proposal

We noticed a lot of different articles slamming holiday proposals in recent weeks. Although everyone is entitled to their own opinion, our opinion is a little bit different.

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CUSTOM JEWELRY FAQS

Jenny gives some great hints on custom jewelry. Contact us at (619) 223-2151 if you have more questions! Cheers, Amy

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Woman Wearing a Teardrop-Shaped Emerald Gemstone Earring EMERALD: A GEMSTONE FOR GOOD LUCK AND MAY’S BIRTHSTONE

The great naturalist Pliny the Elder wrote in the first century AD “no stone has a color that is more delightful to the eye, there being no green in existence more intense than this.” Pliny is referring to the beautiful and vibrant hues of the beloved emerald. The emerald gemstone is a medium to dark […]

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Alexandrite Ring in a Blue Case MYSTERIOUS GEMS OF JUNE

Those with June birthdays are lucky to have three very colorful and playful gemstones from which to choose. Two are ancient and one while a far newer find is by far the rarest of the three.

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Files, Saw, other Jewelry Tools JCK trade show

This weekend I went to the JCK trade show, one of the most spectacular shows that are held for jewelry retailers and dealers and buyers. I walked three floors of the Mandalay Bay in Las Vegas and thank god for the A/C and my comfy flats because there almost too much to check out and […]

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THREE OF THE TOP REASONS WE LOVE CUSTOM ENGAGEMENT RINGS

Especially if you have a specific vision in mind or your partner has a very particular style they love, choosing to design a custom engagement ring is a wonderful route to take.

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Treat yo Self Meme TREAT YOURSELF!

Whoever said money can’t buy happiness was wrong…because I’m in love with all things jewelry and luxury. It definitely makes me happy! It isn’t always the cheapest thing you can buy but nothing good should be cheap.  So, you’re looking down at your wrist or staring at yourself in the mirror wondering what else can I […]

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WHAT DOES IT MEAN WHEN A RING HAS TO BE RE-TIPPED?

Re-tipping a ring is simply adding platinum, gold or sterling silver to build up the prongs on a ring so they are durable again. Normally you only really hear about rings being re-tipped because they take the most abuse. It is to be expected that rings wear down the fastest because we have them on our […]

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Kunzite Custom Necklace REASONS WHY YOU SHOULD GIVE SOMEONE (OR YOURSELF) JEWELRY

Becoming the Artist By making and designing your ring, bracelet, or necklace with your jewelers at Diamonds Forever, you can become an artist. Simply by getting excited about what your special person likes and her personality, we can come up with many ideas that will impress her and make your gift something durable and aesthetic. Symbolism […]

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