Grand Re-Opening Party and Anniversary Sale
  • October 10, 2017
  • In Diamonds
  • By Jenny Seligmann

Join Us for Our Grand Re-opening Party and Anniversary Sale! We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma. We have now doubled the size of our store by expanding into the space to our left (formerly […]

Read More
THE IMPERFECT PERFECTIONS OF INCLUSIONS

Inclusions are the unique identifying characteristics that are helpful in recognizing your diamond. While some people may consider them as flaws, we definitely do not think of them that way. We believe it’s more accurate to think of them as Mother Nature’s artwork trapped inside a time capsule from billions of years ago.

Read More
FANCY FLUKE OF NATURE

If diamonds are a girl’s best friend, than fancy colored stones are clearly a girl’s BFF. Fancy diamonds offer up every color nature has to offer including red, purple, orange, and green. By far, the rarest are blue and pink and the most common are yellow and brown.

Read More
DIAMONDS MAY EVENTUALLY STORE OUR DATA

All of us know the struggle that comes with desperately trying to deleting old pictures and unwanted text messages from our phone just so we can download that song we keep hearing on the radio. We are constantly fighting with ourselves over what on our phone is worth keeping.

Read More
DIAMOND DIALOGUE – WHAT IS FLUORESCENCE ANYWAY?

Even though it’s only been about a century that fluorescence in diamonds has been looked at seriously, fluorescence in nature has been catching our eye for quite a bit longer. It’s everywhere in the form of jellyfish, coral, butterflies, parrots, plants, crude oil, and minerals.

Read More
HOW TO HOLIDAY SHOP FOR THE WOMAN IN YOUR LIFE

The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season […]

Read More
WHEN TO TAKE YOUR ENGAGEMENT RING OFF

When you finally can gaze down and see your engagement ring sparkling, it can be hard to consider taking it off. However, there are certain circumstances where you should take your ring off in order to protect it.

Read More
Why Do Diamonds Have Color?

When we think of diamonds, we often think of the sparkly bright white transparent diamonds adorning divas like Marilyn Monroe. But did you know that colored diamonds also exist? They are so rare that only 1 in 10,000 diamonds is a colored diamond. What makes one diamond have color and another to be colorless? The […]

Read More
Big Diamonds Create Big Discovery for Science

Although diamonds were discovered centuries ago, (thank goodness!) scientists are often looking to access diamonds that are bigger and better.

Read More
How to Get the Engagement Ring You Want

When you and your future spouse get engaged, you are making your first towards your future together as husband and wife. A unique proposal, a beautifully crafted diamond ring, and the love of your life kneeling in front of you, is the moment that most women cannot wait for.

Read More