GIA

GIA, or the Gemological Institute of America is a nonprofit organization dedicated to research and education in the field of gemology and jewelry manufacturing. GIA’s mission is to protect both buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality. The institute carries out its mission through constant research, […]


EGL vs GIA: The Battle of the Grading Reports

As you start your diamond research, one of the first things you learn is to always look for a grading report. But… which grading report and from which lab? There are hundreds of labs out there, many in different countries and with many different standards. With so many conflicting information out there, we’re here to […]


THE INS AND OUTS OF A PAWN LOAN

People have been pawning their valuables for at least the last 2000 years and thanks to reality TV pawn shops have gained their own little spotlight in the public eye. That being said, there are still a lot of misconceptions about what pawning is and how these loans actually work. I own a pawn shop […]


REASONS WHY YOU SHOULD GIVE SOMEONE (OR YOURSELF) JEWELRY

Becoming the Artist By making and designing your ring, bracelet, or necklace with your jewelers at Diamonds Forever, you can become an artist. Simply by getting excited about what your special person likes and her personality, we can come up with many ideas that will impress her and make your gift something durable and aesthetic. Symbolism […]