GIA
  • July 7, 2017
  • In
  • By Searchbloom

GIA, or the Gemological Institute of America is a nonprofit organization dedicated to research and education in the field of gemology and jewelry manufacturing. GIA’s mission is to protect both buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality. The institute carries out its mission through constant research, developing gem identification, diamond grading services and by offering a variety of educational programs and

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THE BATTLE OF THE GRADING REPORTS: GIA VS EGL
  • July 7, 2017
  • In
  • By Searchbloom

As you start your diamond research, one of the first things you learn is to always look for a grading report. But… which grading report and from which lab? There’s hundreds of labs out there, many in different countries and with many different standards. With so many conflicting information out there, we’re here to help clear up some confusion. Before the 1950’s, there was no such thing as a diamond

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THE INS AND OUTS OF A PAWN LOAN
  • July 7, 2017
  • In
  • By Searchbloom

People have been pawning their valuables for at least the last 2000 years and thanks to reality TV pawn shops have gained their own little spotlight in the public eye. That being said, there are still a lot of misconceptions about what pawning is and how these loans actually work. I own a pawn shop in San Diego called Diamonds Forever and we are a jewelry store but we also

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REASONS WHY YOU SHOULD GIVE SOMEONE (OR YOURSELF) JEWELRY
  • July 7, 2017
  • In
  • By Searchbloom

Becoming the Artist By making and designing your ring, bracelet, or necklace with your jewelers at Diamonds Forever, you can become an artist. Simply by getting excited about what your special person likes and her personality, we can come up with many ideas that will impress her and make your gift something durable and aesthetic. Symbolism Jewelry is very sentimental. It means you’ve cared for this person long enough to spend

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