Diamonds Forever | Jewelry Store Near San Diego, CA

Welcome to Diamonds Forever, the San Diego jewelry store where extraordinary design meets an unforgettable experience! Just a quick 20-minute drive from downtown San Diego, we are your go-to destination when you’re searching for a ‘jewelry store near me’ that can turn your vision into a stunning reality.

Whether you’re after a sparkling diamond engagement ring, antique restoration, or a unique custom creation — our diamond store is here to make your heart skip a beat. And here’s the best part: We’re super knowledgeable and very easy to find! Located near La Mesa Boulevard and just a hop, skip, and a jump from the La Mesa Blvd Trolley Station, we’re easy to reach whether you’re cruising in or catching a ride. We can’t wait to sprinkle a little extra sparkle into your style!

What Makes Diamonds Forever a Unique Jewelry Store (in San Diego)

At Diamonds Forever, we’re not just a jewelry store—we’re a women-owned, women-run boutique in San Diego where every piece is designed with you in mind. Whether you’re on the hunt for that perfect engagement ring or dreaming up another custom creation, we’ve got your back with personalized, one-of-a-kind designs that are as unique as you!

As one of San Diego’s top custom jewelry stores, we offer everything from vintage-style engagement rings to custom fashion designs. Have a beloved family heirloom that isn’t your style? We’ll give it a fresh, modern twist that’s as unique as you. Our talented jewelers also bring new life to vintage and antique pieces, restoring them with expert care and craftsmanship.

And here’s the extra sparkle: We don’t just create beautiful jewelry — we buy it, too! With gold prices at an all-time high, now’s the perfect time to turn that forgotten gold into cash. Plus, you’ll meet with our team face-to-face—no risky guesswork or mail-ins needed!

We can’t wait to help you add a little extra sparkle to your life — come say hello!

Our San Diego Diamond Store Location Details

Welcome to Diamonds Forever, where we’re nestled in the heart of La Mesa Village—a vibrant, historic spot full of charm, quirky shops, and delicious bites. Just a quick 20-minute joyride from downtown San Diego, we’re the hidden gem you’ll find when you search “jewelry store near me”—and we promise, we’re worth the trip!

You’ll find us right off La Mesa Blvd, just a hop and a skip from the La Mesa Blvd Trolley Station. We’ve made it super easy to reach us. So come on over—we can’t wait to add a little sparkle to your day!

Parking and Visiting Diamonds Forever: Your Hassle-Free Jewelry Adventure!

Forget the parking drama! At Diamonds Forever, we’ve got both street and dedicated parking, so you won’t have to fight for a spot or pay for parking (and if you do park at a meter, we’ve got you covered there too). Whether you’re popping in for a quick visit or scheduling an appointment, our jewelry store in San Diego is always ready to welcome you with a warm hello.

We’re open Tuesday through Friday, from 11:00 am to 6:00 pm, and Saturdays, from 9:00 am to 2:00 pm. Prefer a little VIP treatment? Book an appointment, and we’ll give you our undivided attention. But hey, if spontaneity is your style, walk-ins are always welcome, and we rarely have long wait times. Either way, we’re here to make your visit a breeze.

When you visit Diamonds Forever, you’re not just stopping by a jewelry store—you’re stepping into the heart of La Mesa Village, where charming boutiques, cozy cafes, and friendly faces make every visit an experience. Whether you’re escaping the city or exploring the local area, we’re perfectly placed to make your day extraordinary.

Got a little extra time? Stroll over to the La Mesa Antique Mall or check out the local gems (pun intended) around us! With easy parking and plenty to explore, your visit to Diamonds Forever is guaranteed to be as hassle-free as it is enjoyable.

Directions to Diamonds Forever Jewelry Store at 4685 Date Ave, La Mesa, CA

Via I-8 E

1. Head east on I-8 E from San Diego.
2. Continue on I-8 E for approximately 10 miles.
3. Take exit 13A for Spring St toward Downtown.
4. Merge onto Spring St.
5. Turn right onto La Mesa Blvd.
6. Turn left onto Date Ave.
7. Diamonds Forever will be on your left.

Via CA-94 E

1. Head east on CA-94 E from San Diego.
2. Continue on CA-94 E for approximately 8 miles.
3. Follow signs for 94 E Spring St.
4. Take exit 9C for Spring St.
5. Turn right towards Broadway Spring St.
6. Turn right onto Campo Rd, which becomes Spring St.
7. Continue on Spring St for 1 mile, then turn left onto La Mesa Blvd.
8. Turn left onto Date Ave.
9. Diamonds Forever will be on your left.

Via University Ave

1. Head east on University Ave from San Diego.
2. Continue on University Ave for approximately 9 miles.
3. Turn right onto La Mesa Blvd.
4. Turn right onto Date Ave.
5. Diamonds Forever will be on your left.

Via CA-125 S

1. Head south on CA-125.
2. Continue on CA-125 S past I-8.
3. Take exit 16 for Spring St toward CA-94 E.
4. Turn right onto Spring St.
5. Continue on Spring St for 1 mile, then turn left onto La Mesa Blvd.
6. Turn left onto Date Ave.
7. Diamonds Forever will be on your left.

About Diamonds Forever

At Diamonds Forever, every creation is brought to life by our team of gemologists, designers, engineers, and craftswomen — each passionate about their craft. When you visit our studio, you won’t meet salespeople, you’ll meet the makers themselves. It’s not every day you find a place where raw talent and expertise in both structural craftsmanship and artistic design come together — but that’s what makes us special!

Jenny and Amy, the dynamic duo behind Diamonds Forever, are more than just jewelry experts ~ they are true artists. Both graduated from the prestigious Gemological Institute of America (GIA), the world’s top gemological school, earning certifications in Gemology, Jewelry Design, Manufacturing, and Custom Design. Jenny took her skills to the next level by mastering metal-smithing at Sterling Quest, while Amy gained additional qualifications from the Gemmological Association of Great Britain and the National Association of Jewelry Appraisers.

But here’s the best part: despite their deep expertise, Jenny and Amy are always refining their skills, driven by a passion for perfection and a love for creating something extraordinary just for you. Whether you’re dreaming of custom designs or just browsing for inspiration, we’re here to make sure your experience is unforgettable from start to finish!

Shopping, Dining, and Entertainment Near Our San Diego Jewelry Store

While visiting Diamonds Forever, take advantage of our local shopping and dining selections. Nearby shopping includes Sara’s Selections Boutique, Uneeke Boutique, and La Mesa Springs Shopping Center.

For a delightful meal, try Farmer’s Table La Mesa, City Tacos, Surf Rider Pizza Co, Riviera Supper Club, Tamarind Thai Restaurant, Tiramisu Trattoria, Casa Gabriela, and Mario’s De La Mesa Restaurant.

Need a coffee break? The Pink Rose Cafe, The Aubrey Rose Tea Room, and Public Square Coffee are all great spots nearby. For drinks, Pete’s Place, Norm’s Cocktails, and The BLVD Bar are also great choices.

Nearby Wedding Planning Destinations We Love

La Mesa, in San Diego County, isn’t just home to our renowned custom jewelry store with unique and custom-designed engagement rings and wedding bands. It’s also a hub for all your wedding needs. Our store is located in La Mesa Village, surrounded by everything you need to plan your perfect day.

Nearby wedding venues include La Mesa Village Church and La Mesa First United Methodist Church.

For dress shopping, visit Prevue Formal and Bridal or Winsome Brides.

Need floral arrangements? Allen’s Flowers and Plants and La Mesa Floral & Design Shoppe are just around the corner. And for cake tasting, check out Eccentric International Cakes and Cupcakes A La Yola.

Visit Us Today!

For more information or to book an appointment, call (619) 223-2151 or email us at Info@diamondsforeversandiego.com.

We look forward to helping you find or create the perfect piece of jewelry at Diamonds Forever, your local jewelry store in La Mesa Village, San Diego.