The
Journal
Stories, guidance, and inspiration from the world of custom jewelry. Explore heirloom redesigns, gemstones, thoughtful design, and the craftsmanship behind pieces made to carry meaning for years to come.
Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]
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Hi everyone! I’m Dani with Diamonds Forever and I’m a big part of the team. I’m a young jeweler with a sharp eye and a helping hand. I plan to make you happy and proud of your ring just like I’m proud of the store im a part of. Making engagement rings is sort of […]
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When you go to pick out an engagement ring, one of the first questions we will ask is “What metal are you looking for?” A straightforward question, your answer will depend on your significant other’s style current jewelry collection. There are a few different options to choose from, including white gold, yellow gold and platinum. […]
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The gem of queens and kings is none other than rubies. For thousands of years, the luscious red color of July’s birthstone has signified romance, wealth, and power.
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