Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]

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Pink Diamond Cushion Shape April Birthstones Diamonds Forever

No one can doubt that the engagement rings worn by Kate Middleton and Princess Eugenie are absolutely gorgeous. But there are some who want to rain on their parade and say that, although gorgeous, the rings are just too similar. Did Princess Eugenie copy Kate Middleton’s ring? How closely do the rings take after each […]

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If I were to ask you to describe what makes a woman beautiful, you probably could do it without hesitation. “She has pretty eyes; she has a great hair cut; she has smooth skin; and a million other things.” But it turns out that our bodies have an even more important way to judge attractiveness, […]

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How Are Diamonds Made

Have you ever thought, “How are diamonds made?” If so, we’ve got the answer for you! Diamonds have been en vogue for hundreds of years, but they’ve been in the earth much longer. The first diamonds were formed deep within the earth’s upper mantle about 3 billion years ago (just beneath the Earth’s crust). Four […]

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To enjoy the beauty of your jewelry forever, it’s important to take proper care of it. Part of that care is learning how to clean jewelry. Understanding the dos and don’ts can make the difference between having jewelry you’re proud to wear all the time and having jewelry that sits in your jewelry box untouched. […]

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Whether you are looking at round or emerald cut diamonds, it’s important to know the different factors at play when evaluating diamond quality. The quality of a diamond is based on a combination of factors, including clarity, color and cut. What is the Most Common Diamond Quality Based on Shape? For clarity (internal birthmarks and […]

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Diamond cut is less about shape and more about how well the facets on a diamond interact with light. Facets are like tiny mirrors that work to reflect light in and out of a diamond. When they are just right, they show it by an intense shine and sparkle. So what does diamond cut mean […]

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The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season […]

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We noticed a lot of different articles slamming holiday proposals in recent weeks. Although everyone is entitled to their own opinion, our opinion is a little bit different.

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You already know that diamonds are beautiful, sentimental, iconic. Unfortunately, diamonds have also been plagued by controversy and suspicion because they are associated with human rights abuses in certain parts of the world. You may have read newspaper stories about “conflict diamonds” or seen the 2006 movie “Blood Diamond” starring Leonardo DiCaprio. While all this […]

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The holiday season is undeniably romantic. It is full of crackling fires, twinkling lights, and ribbons of red. While some of us are busy wrapping brown paper packages in string, others are busy planning a holiday proposal.

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