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Stories, guidance, and inspiration from the world of custom jewelry. Explore heirloom redesigns, gemstones, thoughtful design, and the craftsmanship behind pieces made to carry meaning for years to come.
Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]
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Collateral Loans (pawn) on Luxury Watches & Fine Jewelry at Diamonds Forever
Looking for a pawnbroker in the greater San Diego area that specializes in fine jewelry?
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The great naturalist Pliny the Elder wrote in the first century AD “no stone has a color that is more delightful to the eye, there being no green in existence more intense than this.” Pliny is referring to the beautiful and vibrant hues of the beloved emerald. The emerald gemstone is a medium to dark […]
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At Diamonds Forever, I am frequently asked by our clients about how they can find out their significant other’s ring size on the sly to keep things a surprise. Over the years I have come up with a few tricks and have also learned some clever ways from our own customers!
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You’ve spent time and energy finding your perfect engagement ring. Now that it’s permanently on your left finger, you’ll want to ensure that it stays sparkly and beautiful forever. As it’s something that you wear often, having an expert jeweler inspect your ring every six months is vital to keeping your ring in excellent condition.
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Congratulations on your weight loss!
Your clothes are fitting a bit looser and you might be thinking about a new wardrobe.
It might also be time to re-size your engagement ring and wedding band.
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Flashback thousands of years ago, people all over the world loved and admired jewelry. It showed status, social + official rank, religious or political affiliation and of course for personal enjoyment. Even during prehistoric times, our ancestors found a way to create many types of custom jewelry made…
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Hi everyone! I’m Dani with Diamonds Forever and I’m a big part of the team. I’m a young jeweler with a sharp eye and a helping hand. I plan to make you happy and proud of your ring just like I’m proud of the store im a part of. Making engagement rings is sort of […]
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When shopping for your dream engagement ring there are many factors to take into consideration, one of the first of which is the metal. Throughout history, gold has remained a popular option, although the particular hue has changed with the times.
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GIA, or the Gemological Institute of America is a nonprofit organization dedicated to research and education in the field of gemology and jewelry manufacturing. GIA’s mission is to protect both buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality. The institute carries out its mission through constant research, […]
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Those with June birthdays are lucky to have three very colorful and playful gemstones from which to choose. Two are ancient and one while a far newer find is by far the rarest of the three.
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