Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]

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Pink Diamond Cushion Shape April Birthstones Diamonds Forever
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Buying an engagement ring is a huge deal. Probably the biggest moment in your life. You might be nervous about choosing the right ring. You might feel weary after hearing all the horror stories of the jewelry industry. I promise you that we’re here to make everything easy.  We want you to feel comfortable working […]

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Becoming the Artist By making and designing your ring, bracelet, or necklace with your jewelers at Diamonds Forever, you can become an artist. Simply by getting excited about what your special person likes and her personality, we can come up with many ideas that will impress her and make your gift something durable and aesthetic. Symbolism […]

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When jewelry is refinished at Diamonds Forever it is made to look like a brand new piece. We polish the ring so all scratches are buffed out and the item is restored to its original shine or finish. We then inspect the piece by checking that all the stones are tight and securely set. White […]

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Picking out your wedding bands is a big decision. A sign of the love and commitment you and your significant other share, you want to choose a ring that you love and are excited to wear daily. Before heading out to shop for your rings, make some preliminary choices to simplify your search. Should Your […]

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When you go to pick out an engagement ring, one of the first questions we will ask is “What metal are you looking for?” A straightforward question, your answer will depend on your significant other’s style current jewelry collection. There are a few different options to choose from, including white gold, yellow gold and platinum. […]

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While a white diamond is the go-to option for most engagement rings, they aren’t the only possibility. Throughout the years, some of our favorite celebrities have opted for rings with colored diamonds, sapphires, emeralds and more. A unique stone may be the perfect way to surprise your soon to be fiancée. With sweet meaning and […]

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You know that your significant other is the one and you’re ready the pop the big question. “Will you marry me?” Before you do though, there is one important thing you need; the ring. Choosing an engagement ring is a big decision, especially if you are surprising your significant other. The shape of the diamond, […]

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Besides your engagement ring, your wedding band is the most exciting and important ring purchase you will make. A daily reminder of the love you share with your spouse, this band should reflect your taste and personality, blending beautifully with your day-to-day style. There are a variety of options to consider, from unique and trendy […]

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Just as clothing trends come and go, so do engagement rings trends. But as we have all seen from the recent revival of high waisted jeans, every trend has the opportunity to make a comeback. A few of our favorite wedding ring styles are beginning to make a comeback and we at Diamonds Forever couldn’t […]

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There is a lot of planning that goes into your wedding day, and one of the most exciting choices you will make is what wedding bands you will purchase! A symbol of your eternal love, the wedding band is a stylish addition to your everyday wardrobe. When it comes to purchasing a men’s wedding band, […]

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