Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]

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Pink Diamond Cushion Shape April Birthstones Diamonds Forever

Weddings are often influenced by what is currently trending. Wedding gowns are constantly changing with the times and we have watched them go from lace to low back. Wedding centerpieces also change with the times, ranging from cookie-cutter keepsakes to a creative candy bar.

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These gems have life in them: their colors speak, say what words fail of.” Mary Ann Evans a.k.a. iconic Victorian novelist George Eliot wrote these words sometime in the mid-1800s. It’s very possible she may have been musing about the gemstones of November as both were very popular in Victorian times.

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All of us know the struggle that comes with desperately trying to deleting old pictures and unwanted text messages from our phone just so we can download that song we keep hearing on the radio. We are constantly fighting with ourselves over what on our phone is worth keeping.

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Even though it’s only been about a century that fluorescence in diamonds has been looked at seriously, fluorescence in nature has been catching our eye for quite a bit longer. It’s everywhere in the form of jellyfish, coral, butterflies, parrots, plants, crude oil, and minerals.

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When you finally can gaze down and see your engagement ring sparkling, it can be hard to consider taking it off. However, there are certain circumstances where you should take your ring off in order to protect it.

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When we think of diamonds, we often think of the sparkly bright white transparent diamonds adorning divas like Marilyn Monroe. But did you know that colored diamonds also exist? They are so rare that only 1 in 10,000 diamonds is a colored diamond. What makes one diamond have color and another to be colorless? The […]

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Although diamonds were discovered centuries ago, (thank goodness!) scientists are often looking to access diamonds that are bigger and better.

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When you and your future spouse get engaged, you are making your first towards your future together as husband and wife. A unique proposal, a beautifully crafted diamond ring, and the love of your life kneeling in front of you, is the moment that most women cannot wait for.

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If someone asked you to picture a diamond, you likely picture a traditional white sparkling stone. However, that picture is quickly fading for some people. Demand for colored diamonds is on the rise, and investors are doing whatever they can to profit from these unique stones.

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There are many things to consider when choosing a diamond. Among other things, the diamond’s girdle is something that should not be overlooked. The girdle of a diamond is the outermost edge of the diamond and the widest part of the stone. It connects the crown, or top, with the pavilion, or bottom.

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