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Stories, guidance, and inspiration from the world of custom jewelry. Explore heirloom redesigns, gemstones, thoughtful design, and the craftsmanship behind pieces made to carry meaning for years to come.
Because tradition is sweet—but we like a little twist in our sparkle: April’s birthstone has long been known as the diamond—symbol of forever, glamour, and strength. But here at Diamonds Forever in San Diego, we’re seeing April babies (and those who love them) reach for something more. More color, more meaning, more character. “I didn’t even […]
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They say a diamond lasts forever, but does it keep its value forever? Unfortunately, your jewelry does not keep a consistent value over time, as things like daily wear and other mishaps can occur.
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Inclusions are the unique identifying characteristics that are helpful in recognizing your diamond. While some people may consider them as flaws, we definitely do not think of them that way. We believe it’s more accurate to think of them as Mother Nature’s artwork trapped inside a time capsule from billions of years ago.
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Three years ago, I attended a NAJA (National Association of Jewelry Appraisers) conference in Pittsburgh. It was my first appraisal conference + I had no idea what to expect but I was excited.
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Traditionally, shopping for an engagement ring is a task reserved for the future Mr. But it’s the year 2016 and here at Diamonds Forever we believe the decision of how you and your partner choose an engagement ring is yours alone.
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If diamonds are a girl’s best friend, than fancy colored stones are clearly a girl’s BFF. Fancy diamonds offer up every color nature has to offer including red, purple, orange, and green. By far, the rarest are blue and pink and the most common are yellow and brown.
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There is nothing quite as relaxing as spending an evening curled up on the couch in yoga pants, laptop in hand and your favorite T.V. show playing in the background. And whether you are in a committed relationship or just daydreaming of your future, the first place you probably go to explore current trends and […]
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Tradition If someone asked you what finger an engagement ring or a wedding finger went on, you’d likely know the right answer. Typically, women wear their engagement ring and wedding ring on their left hand on their ring finger, the finger closest to the pinky. Many women do not wear rings on this finger unless […]
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We’re so excited to announce that we’re giving away a Princess Diamond Engagement ring to a lucky winner. It’s our way of saying thank you to our local + online community for their support and love.
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Sapphires have been ogled at for thousands of years. Those in ancient times simply adored them as much as we do today. They were also attributed magical powers that included protection from evil, cures for diseases, and the most popular use of protecting a ladies virtue. Hmmm…I’m curious exactly how that went down. And of […]
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“I want to know one thing,” the artist Pablo Picasso asked, “What is color?” I dare say the gemstones of October, which include opals and tourmalines, might very well hold the answer to Picasso’s burning question. Both are famous for their command of the language of color. So much so, it seems appropriate to give […]
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