THE GIST: Ready to break away from the traditional? East-West rings turn tradition on its side—literally—letting your stone steal the show with a fun twist. Perfect for trendsetters and rule-breakers, these diamond ring settings add a dash of daring to your unique love story. Let’s create something bold together! Are you ready?
Why Turn Tradition
on Its Side with an
East-West Twist?
Picture your marquise, oval, or emerald cut stone as the superhero of your ring—ready to dazzle, impress, and save the day in style. Now, give it a trusty sidekick: the east-west setting, a bold twist that gives your center stone the spotlight it deserves. By turning the stone sideways, this setting adds a sleek, modern edge, enhancing its beauty and creating the illusion of a larger, more striking gemstone. It’s a subtle shift with a striking impact—perfect for those ready to stand out in a way that’s bold, daring, and undeniably elegant. Ready to create your showstopper? Let’s bring it to life today!
The Ultimate Sidekick
for Your Style
If you’re the kind of person who’s always ahead of the curve, this bold setting is your perfect match. The east-west engagement ring is for those who embrace their individuality and want a ring that’s as unique as they are. Whether you’re drawn to the sleek sophistication of an emerald cut or the romantic allure of an oval, this setting adds a distinctive and personal touch that’s not just eye-catching, but unforgettable. Why settle for ordinary? Let’s design a ring that’s as bold and unforgettable as you. Let’s do this!
The Diamonds Forever Commitment
Extraordinary Design + Extraordinary Experience: At Diamonds Forever, we’re not just about rings—we’re about crafting sparkly little works of art as unique as your love story. With an east-west setting, you’re not just choosing a ring ~ you’re making a bold statement that turns heads and tells your story in style. Our expert designers are like your personal jewelry dream team, working side-by-side with you to bring your vision to life, down to the very last sparkle. From the first sketch to the final polish, we’re here to make sure your ring is nothing short of extraordinary. An east-west ring isn’t just a setting—it’s a showstopper! Ready to add your own flair to this magical twist? Let’s create something dazzling, unforgettable, and unmistakably you!
Click below to schedule
your appointment today!
Why settle for ordinary when you can sparkle with extraordinary? Let’s design a ring that’s as exciting and beautiful as you are. Ready to start this dazzling jewelry adventure? We can’t wait to create something unforgettable together!
What Our Happy Clients Say
Our client’s spark the magic and inspire everything we do, and their unique stories fuel our passion for creating bold, unforgettable designs. Thinking an east-west engagement ring might be the perfect twist for your love story? Just ask our amazing clients who’ve embraced this daring, head-turning style. We’re beyond thrilled to be part of their journeys—and we can’t wait to bring your unique vision to life!
In 2024, Daniel S designed an east-west emerald shape diamond engagement ring with pave set diamonds set into 18K yellow gold with a brushed finish: “I’ll be honest, I wasn’t exactly easy on Jenny at Diamonds Forever. I came in knowing exactly what I wanted, and I was pretty tough on the details. But Jenny? She took it all in stride and ended up surpassing my expectations. My fiance picked out the shape, metal color, and most other details, but I had a specific idea in mind for how I wanted the diamond set. I didn’t want something generic, so I dug into the types of diamond settings and how they’d work with the ring’s overall design. Jenny walked me through different diamond ring settings and listened to every little twist I wanted to add. She got it exactly right, and the final design blew me away. The setting was my personal twist, and my fiance absolutely loves it. It’s exactly what I envisioned, but Jenny took it up a bit, so in truth it’s better than I envisioned. Diamonds Forever nailed it—if you want someone who can handle your high standards, Jenny is the one.”
In 2022, Chloe W designed an east-west oval shape lab-grown diamond engagement ring with a tapered baguette half-halo set into 14K white gold with hand-engraving: “I thought I had it all figured out. I walked into Diamonds Forever with my boyfriend, fully convinced I was an emerald-cut girl through and through. But then… then I tried on an oval. Total game-changer. I would have been completely clueless if I hadn’t put that beauty on my finger! I had no idea trying on different shapes would make such a difference, but wowsa, it really did. It was like the oval was whispering, “Hey, I’m the one for you!” And let me tell you, the team at Diamonds Forever was so patient as I went back and forth (and back again!) through all the settings for diamond rings. They helped me explore every option until I found the perfect one. Now, every time I look at my hand, I’m so glad I didn’t stick to my original plan. This oval is EVERYTHING. Thank you, Diamonds Forever, for turning what could’ve been a stressful decision into the most fun and memorable experience!”
In 2024, Ben H designed an east-west elongated cushion shape diamond engagement ring set into a 3.5 mm wide band in 14K yellow gold: “I had the pleasure of working with the team at Diamonds Forever to design a custom engagement ring for my fiance, and I couldn’t be happier with how it turned out. I wanted something unique, and Jenny suggested a horizontal setting. It really stood out from the typical designs I had seen. I wasn’t familiar with the various diamond ring settings. Still, Jenny patiently walked me through all the different diamond settings and helped me choose the one that would be perfect for my girl. The final result was beyond anything I could have imagined. My fiance absolutely loves it. She can’t stop staring at it, and, honestly, neither can I. I’m so grateful to the team at Diamonds Forever in San Diego for their guidance and support throughout the process. They made the experience unique and truly unforgettable. Thank you for making this moment so very special. They are my jeweler for life. I wouldn’t even think about going anywhere else.”
In 2020, Sarah B designed an east-west marquise shape blue sapphire engagement ring bezel set into 14K rose gold: “I worked with Amy at Diamonds Forever to create my engagement ring, and I’m sooooo happy with the whole experience. They were excellent at keeping in touch and were super accommodating when I had changes. Seriously, the entire process was as amazing as the ring on my finger! I can’t say enough nice things about everyone there, just good people who love what they do. If you want a stress-free, enjoyable experience with a gorgeous result, this is the place!”
In 2023, Jake M designed an east-west radiant shape moissanite engagement ring with princess shape moissanite bezel-set into 14K rose gold: “I’m not usually one to gush, but I gotta say that Jenny at Diamonds Forever knocked it out of the park. I worked with her to design my fiances engagement ring, and the way the diamond lays on her finger is just perfect. It makes the stone look massive. What really impressed me was how classy their whole operation is, but everyone’s so down to earth. There are no snooty salespeople like I ran into elsewhere. Jenny’s an absolute pro, and I’m so glad I went with Diamonds Forever. This is the place if you want something special without the pretentious vibes.”
In 2021, Emilee T designed an east-west ballerina engagement ring using a family heirloom marquise shape diamond set into 18K white gold: “I recently worked with Jenny at Diamonds Forever to design a ring using my grandma’s stone, and I couldn’t be happier with how it turned out! I wanted something that honored my family’s ring design but added a modern touch. The biggest update we made was setting the stone across the finger, which made all the difference. This setting is exactly what I needed to make my ring feel classic and current. I’d never designed jewelry before this, but now that I’ve had a taste of working with Jenny, I can’t imagine doing it any other way. The girls at Diamonds Forever are so nice and helpful, and Jenny is a true artist. She walked me through diamond ring settings and helped me find the perfect balance between honoring the past and myself equally. I can’t wait to go back to design our wedding bands! If you’re thinking about custom jewelry, do yourself a favor and go to Jenny. You won’t regret it!”
In 2024, Matt K designed an east-west emerald shape diamond engagement set into 14K yellow and white gold: “I’ll admit it – I was hesitant when my (then) girlfriend suggested Diamonds Forever for the engagement ring. I wanted to surprise her, and I wasn’t sure about going to a place she already knew. But, let me tell you – best decision ever! Jenny was a total lifesaver. She had some out-of-the-box ideas that I would’ve never even considered, and they turned out to be exactly what my fiance wanted. It put me at ease and allowed me to add my little details without feeling like I was out of my depth. Jenny knew exactly what she was doing, and I can’t imagine things going this smoothly anywhere else. I left feeling like a rockstar, and my now fiance can’t stop raving about her ring. This is the place to go if you want a unique, stress-free experience!”
In 2017, Grace I redesigned an antique cluster diamond ring into an east-west oval shape diamond engagement ring with an asymmetrical halo set in 14K white gold: “I had the absolute joy of working with Diamonds Forever to redesign a cherished family heirloom, and I am beyond thrilled with the results! I wanted to give my grandmother’s antique engagement ring a fresh, modern twist while preserving its vintage charm. The team at Diamonds Forever made the entire process so much fun and truly unforgettable. They were all ears from the moment I walked in, excitedly listening to my ideas and sharing their expertise on antique engagement rings. Jenny, the lead designer, was a superstar. She understood exactly what I wanted and transformed my grandma’s ring into a stunning piece that feels both classic and contemporary. The level of craftsmanship and attention to detail is outstanding. My redesigned ring now has a new life, and I couldn’t be more grateful.”
In 2020, Lily S designed an east-west oval shape pink sapphire 5mm wide cigar-style engagement ring set into 14K rose gold with floral engravings: “I couldn’t be more in love with my engagement ring from Diamonds Forever! From the moment I walked in, the team made me feel so special and heard. Jenny and her crew are simply the best! The whole experience was smooth and so much fun! I had no idea designing a ring could be this amazing. The ring is everything I dreamed of and more, and I can’t wait to go back and design our wedding bands next. If you’re looking for a place that combines creativity, care, and some seriously stunning jewelry, look no further!”
In 2024, Ryan M designed an east-west pear shape salt and pepper diamond engagement ring set into 14K yellow gold with a rustic finish: “Walking into Diamonds Forever was like stepping into a world I knew absolutely nothing about – I was way out of my element. But Jenny put me right at ease. She made the whole process so simple and, honestly, kind of fun! I went in nervous, but she made me look like I knew what I was doing. My fiance is obsessed with her ring, and I still get points for it. Jenny’s a miracle worker! If you need anything jewelry-related, do yourself a favor and go to Diamonds Forever. They’ve got you covered! Highly recommend!”