Blog

You already know that diamonds are beautiful, sentimental, iconic. Unfortunately, diamonds have also been plagued by controversy and suspicion because they are associated with human rights abuses in certain parts of the world. You may have read newspaper stories about “conflict diamonds” or seen the 2006 movie “Blood Diamond” starring Leonardo DiCaprio. While all this […]

Join Us for Our Grand Re-opening Party and Anniversary Sale! We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma. We have now doubled the size of our store by expanding into the space to our left (formerly […]

Moissanite is a gemstone consisting of silicone and carbon. It is the hardest and toughest element found on Earth. The gem can be found naturally, but since it comes from a meteorite, it is pretty scarce. Also, the pieces that are found naturally are usually so small that they cannot be used to make jewelry.

Moissanite Popularity Although you may have never heard of it, moissanite is not a new gemstone. In fact, moissanite literally came crashing to Earth over 50,000 years ago. Moissanite was discovered in a meteorite by Henri Moissan, in 1893. When Moissan first discovered the new mineral, he believed it to be a diamond. It wasn’t until 1904 […]

Today, there are many reasons why moissanite is popularly being used in engagements rings. One major reason why people are increasingly opting to buy moissanite engagement rings is because of the number of features and characteristics the ring has that closely match with those of diamond. Another reason is that in spite of the closely similar characteristics, […]

In recent years, we’ve seen the comeback of yellow gold and we could not be more thrilled. There is something so classic and elegant about yellow gold. The soft golden color looks beautiful on so many skin tones.  And when you mix it with white gold? The results are breathtaking. White gold and yellow gold […]

Gemologist Gemology is the geoscience built around the study of gems and gemstones. Gemologist are individuals who have been trained to identify gems using scientific processes, to determine the unique qualities of individual gems, to compare these qualities between gems, and to detect flaws and other problems in these gems. Given the range of gems and gemstones, […]

Hello! Welcome to the Diamonds Forever blog. We’re excited to be able to start blogging about the things we love: diamonds, gemstones, and jewelry. We are definitely blessed to be able to see beautiful things every day, and we wanted a place to share them with you. This can be a place for us to share […]

Shopping for your engagement ring is fun, but where do you start? There are so many options to consider! Will she prefer Solitaire or Halo? What if she doesn’t want anything traditional? There are almost unlimited options available when you are browsing for the perfect engagement ring. From ultra-sparkly to simple and elegant, we guarantee […]

It’s time for the biggest moment of your life. It’s the moment you’ve been waiting for…the moment that makes your heart race just thinking of the amazing future with this one person. This special person who knows you better than you know yourself and you’re ready. You’re asking this person to be yours forever. We […]