How to Holiday Shop for the Woman in Your Life

The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season […]

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We Support Your Holiday Proposal

We noticed a lot of different articles slamming holiday proposals in recent weeks. Although everyone is entitled to their own opinion, our opinion is a little bit different.

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The Good That Diamonds Do
  • November 9th, 2017
  • In Diamonds
  • By Amy Huang

You already know that diamonds are beautiful, sentimental, iconic. Unfortunately, diamonds have also been plagued by controversy and suspicion because they are associated with human rights abuses in certain parts of the world. You may have read newspaper stories about “conflict diamonds” or seen the 2006 movie “Blood Diamond” starring Leonardo DiCaprio. While all this […]

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Hints for Successful Holiday Proposals

The holiday season is undeniably romantic. It is full of crackling fires, twinkling lights, and ribbons of red. While some of us are busy wrapping brown paper packages in string, others are busy planning a holiday proposal.

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Diamonds Forever San Diego Anniversary Sale Banner Grand Re-Opening Party and Anniversary Sale
  • October 10th, 2017
  • In Diamonds
  • By Jenny Seligmann

Join Us for Our Grand Re-opening Party and Anniversary Sale! We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma. We have now doubled the size of our store by expanding into the space to our left (formerly […]

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What is a Moissanite Gemstone What is a Moissanite

Moissanite is a gemstone consisting of silicone and carbon. It is the hardest and toughest element found on Earth. The gem can be found naturally, but since it comes from a meteorite, it is pretty scarce. Also, the pieces that are found naturally are usually so small that they cannot be used to make jewelry.

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When Did Moissanite Become Popular?

Moissanite Popularity Although you may have never heard of it, moissanite is not a new gemstone. In fact, moissanite literally came crashing to Earth over 50,000 years ago. Moissanite was discovered in a meteorite by Henri Moissan, in 1893. When Moissan first discovered the new mineral, he believed it to be a diamond. It wasn’t until 1904 […]

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WHY USE MOISSANITE IN AN ENGAGEMENT RING?

Today, there are many reasons why moissanite is popularly being used in engagements rings. One major reason why people are increasingly opting to buy moissanite engagement rings is because of the number of features and characteristics the ring has that closely match with those of diamond. Another reason is that in spite of the closely similar characteristics, […]

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Ring with Diamond Gemstone and Diamond and Yellow Gold Band YELLOW GOLD STRIKES AGAIN

In recent years, we’ve seen the comeback of yellow gold and we could not be more thrilled. There is something so classic and elegant about yellow gold. The soft golden color looks beautiful on so many skin tones.  And when you mix it with white gold? The results are breathtaking. White gold and yellow gold […]

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Jewelers Microscope SHOULD YOUR JEWELRY APPRAISER BE A GEMOLOGIST?

Gemologist Gemology is the geoscience built around the study of gems and gemstones. Gemologist are individuals who have been trained to identify gems using scientific processes, to determine the unique qualities of individual gems, to compare these qualities between gems, and to detect flaws and other problems in these gems. Given the range of gems and gemstones, […]

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