Custom Jewelry

Custom Jewelry Made for You…by You

A one-of-a-kind piece of jewelry is a truly unique and intensely personal work of wearable art that will be treasured for a lifetime and beyond. Being involved in designing a piece of custom jewelry is a magical and intimate process, creating a deep connection between you and the handmade design that has incredible—and singular—meaning. Diamonds Forever builds

Turn Your Concept into a Work of Art

and designs custom jewelry in San Diego. As GIA-educated jewelers, we’ve perfected every facet of custom jewelry design and fabrication, including the science, the art, and the engineering of the process. No detail is overlooked and no design is too unique.

An Exciting, Efficient Process

Does the thought of designing a custom engagement ring stress you out? Are you overwhelmed by the options? Don’t worry. This is custom jewelry design made easy, starting with a one-on-one consultation where your personal expert will…


  • Guide you through a series of questions to figure out exactly what you like and want
  • Brainstorm ways to combine your ideas and artistic imagination
  • Review your ideas and go over your options
  • Hand-render a sketch that represents your vision for final approval
  • Secure a wax model from our world-renowned designer

Set up an appointment today!

Bring your imagination, thoughts, and ideas to the consultation to maximize your experience. Feel free to bring examples, such as magazine clippings that highlight aspects you’d like to incorporate. While other jewelers utilize a Computer Aided Drafting

Hand Carved Designs Set Your Piece Apart

(CAD) method, we believe that creating truly custom jewelry is an art, not a science. That’s why we hand-carve all of our pieces. It provides a level of feeling and emotion that CAD-modeled pieces (based on hard measurements and dimensions) just can’t convey.

If you have any questions or concerns please call us at (619) 223-1100. Or
Schedule an appointment today to talk about your vision and
how we can help you design the perfect ring!