Our Services

We like to think of ourselves as more than just a jewelry store San Diego has to offer.

We’re a team of jewelry aficionados devoted to creating a tailored experience for each client where craftsmanship, quality, and individuality meet. From passionately loving jewelry ourselves to honing our artistry as GIA gemology and jewelry art alumni, we provide a lifetime of experience designing each piece with sheer passion, knowledge, and dedication.

When it comes time for inspiration, we draw directly from you, our muses:

The self-starter, the spontaneous, the spirited, the loved.

The magic begins here as we learn your story and explore what brings you joy. Together, we will create your dream piece with your essence in mind, upholding the structural integrity it calls for while honoring its personal and sentimental value.

Contact us to get started.

If you’re needing to insure your jewelry or to have your jewelry valued for estate purposes, we can gladly perform most appraisals while you wait.

As proud members of NAJA (National Association of Jewelry Appraisers), we are well-versed in valuing all types of jewelry, from antique heirlooms to bespoke engagement rings.

Once in a while, even the finest jewelry will need tender and loving care.

Our team of exceptional jewelers can help restore your cherished pieces to their original brilliance.

All of our repair work is done locally in San Diego, no jewelry is ever shipped out.

As strong believers of recycling jewelry, we welcome all opportunities to purchase your old jewelry.

If you’re looking to sell jewelry in San Diego, Diamonds Forever San Diego is the perfect choice for you! Whether it’s broken chains or jewelry that you’ve outgrown, we invite you to stop in for a free, no-obligation consultation and cash offer.

With over a decade in curating engagement rings, offering timeworn jewelry restoration, providing jewelry appraisals, and valuation from our trusted team of experts to buy your jewelry, we pride ourselves in building a community that offers transparent guidance and clarity. We welcome you into our cozy showroom for an intimate experience to discover how we can best serve you.