Frequently Asked Questions

Gold is at an all-time high, and there has never been a better time to sell. We are a small business with low overhead. We are also a jewelry store that sells fine items at our location, which means we can give a better payout for your case-ready gems. We deal with our customers in person. No guesswork. No risky mail-ins. Get top dollar for your valuables today.

We prefer to do our consultations in person in order to ensure the security of our client’s valuables. A face-to-face meeting helps keep client’s informed and educated while they are present for their appraisals and gold testing. If a personal visit is not possible, please contact us to make an alternative arrangement.

We pride ourselves in making competitive offers and keeping a constant watch on the value of gold. The payoff will depend on karat or purity. After purity comes total weight followed by a “spot price” which is market value. If we can sell it in our store as a finished piece or you have high-quality stones we pay even more.

We pay instant cash for your valuables on the spot. If the amount you receive exceeds $3000 we will issue you a check for client safety.

No fine print. No hidden fees. We pay the entire amount of the agreed on price.


For preferential treatment you will want to make an appointment but if you prefer you can just stop by. Appointments help us set-aside the time for you so we can give you our undivided attention.

We are open, Tuesday-Friday, 11:00 am to 6:00 pm and Saturday, 9:00 am to 2:00 pm.

Most items can be evaluated in under 15 minutes!

We are located  in the La Mesa Village. Our address is 4685 Date Ave, La Mesa, CA 91941.

Diamonds Forever is also a pawn shop that only specializes in jewelry pawn, so we pay more for your items. We will sit down with you and discuss the best options for you.

Yes! We are happy to remove your colored stones or diamonds and just buy the gold.

Come in today for your free appraisal and find out!

Absolutely! We encourage our clients to shop around because we are confident that you will come back.

Yes! In addition to street parking, we also have dedicated parking.

Absolutely not! Not only are we centrally located but you don’t have to hassle with having parking validated or with quarters. To contact us by phone, please call (619) 223-2151

We have been in business since 2005.

“We help jewelry dreams come true”