Diamonds Forever

Is a collaboration of creative GIA trained gemologists and artisanal jewelers that share a focus on personalized service and exceptional jewelry. As native San Diegans, we’re inspired daily by the natural beauty of this city; from Pacific Beach to the deserts of Anza-Borrego. When we design our engagement rings, each one is skillfully designed and handmade to reveal the innate exquisiteness of the stones.

CONTACT OUR EXPERT GEMOLOGISTS

our story

WE INVITE YOU TO VISIT US AT OUR SAN DIEGO JEWELRY STORE TO VIEW OUR LARGE AND UNIQUE SELECTION OF DIAMOND ENGAGEMENT RINGS, ESTATE JEWELRY, CUSTOM JEWELRY AND LOOSE DIAMONDS. WE LOOK FORWARD TO MEETING YOU!

  • JENNY
    JENNY
    Jeweler/Gemologist
  • JENNY
    AMY
    Jeweler/Gemologist

Hello, my name is Jenny Seligmann and I too am a fellow San Diegan. My obsession with jewelry and gemstones began at a young age and it has led me to a fulfilling career in the jewelry industry. I am a Graduate Jeweler, Gemologist and Designer from the Gemological Institute of America where I studied in residence. I also studied at Sterling Quest, a metal-smithing school in San Miguel De Allende, Mexico. There, I furthered my knowledge of metal fabrication and manufacturing.

Growing up, I was raised in a family with an entrepreneurial spirit. My family and my husband’s support lead me to open Diamonds Forever in 2005. I am fortunate to have made friends along the way that have mentored and taught me principles to be successful. I truly enjoy working with our team at the store. As a team, our goal is to continue to grow and develop so we can serve you better.

Through my experience, I have developed into both an analytical and couture jewelry designer. At Diamonds Forever we specialize in custom-made engagement rings and I am proud to say we are exceptional at it. I pride myself in our ability to translate your designs into wearable art. I am the stores Lead Jewelry Designer. I feel an engagement ring is the most significant piece of jewelry a woman wears and that it should enhance her image by reflecting her individual approach to fashion. I have the best job in the world, and I love sharing my passion with everyone.

I KNOW THAT I CAN MAKE YOU THE PERFECT PIECE. PLEASE FEEL FREE TO GIVE ME A CALL AT (619) 223-2151 OR SEND ME AN EMAIL THROUGH OUR CONTACT PAGE. I AM SO EXCITED TO MEET YOU AND CAN’T WAIT TO DESIGN SOMETHING BEAUTIFUL TOGETHER!

Hello There! My name is Amy, I am also a San Diego native (shout out to the Sharp Hospital by the 163). I graduated with a B.A. in international studies from UCI. After college, I wanted to find a career that involved both art and business so I decided to enroll in the Graduate Gemology program at GIA. I have always loved the historical and emotional significance of jewelry and gemstones, so I knew this was the right path for me. I instantly became a gem nerd and I haven’t looked back.

Through fortunate circumstances, I started my internship at Diamonds Forever in 2010, and since then I have completed the GIA Graduate Gemology and Graduate Jeweler program. I am currently the lead appraiser and marketing manager at Diamonds Forever. Although a young gemologist, I am a member of the National Association of Jewelry Appraisers, the most recognized organization for jewelry appraisers for their standards, ethics, and education.

My previous merchandising and managing experiences at Nordstrom and Paul Frank have cultivated a strong sense of design and customer service. I am a big believer in tailoring each shopping experience uniquely for all of our customers. My clients enjoy working with me because I am organized and I have great follow-through. I am a sympathetic and happy crier so you may also get tears (especially if you tell me about kittens). I am always excited to lend a helping hand in finding you the perfect piece that celebrates your milestones and commemorates your celebrations.