Join Us for Our Grand Re-opening Party and Anniversary Sale!

We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma.

We have now doubled the size of our store by expanding into the space to our left (formerly Sports Chalet), offering you a much wider selection of our curated and elegant fine jewelry collection.

We are excited to bring you new designers including Noam Carver, Gabriel & Co., Hearts of Eternity, and Crown Rings. We’ve also expanded our prized collection of antique jewelry for you all of the vintage jewelry lovers.

Anniversary Sale Oct. 9-14

Every October, we offer a special anniversary sale and this month we have lots to celebrate – our grand reopening, the 12–year anniversary of Diamonds Forever, and the welcoming of a new business partner, Amy Huang, to the Diamonds Forever family!

As a side note, did you know that in the old days, couples traditionally observed the 12th year of marriage with gifts of silk or linen for their spouses? These days modern couples often choose gems or pearls for a 12th-anniversary gift.

In a similar spirit,  Diamonds Forever is giving you, our valued customer, 20% off in-stock fashion jewelry from October 9-14. Come check out our new space and pick out your very own treasure while this sale lasts!

Grand Re-Opening Party Oct. 14 from 1:30-4:30 pm

Just in case you need any more incentive to stop by and see us, we’re throwing a party! On Saturday, October 14 from 1:30 to 4:30 pm there will be food, drink, prizes, and fun! Enjoy tasty food and beer from local vendors while you explore our expanded collection.

We will also be having giveaways for a few of our lucky customers, including an estate ring and a diamond necklace! Don’t miss out. Mark your calendars and we hope to see you next Saturday!