How to Holiday Shop for the Woman in Your Life

The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season […]

The Good That Diamonds Do

You already know that diamonds are beautiful, sentimental, iconic. Unfortunately, diamonds have also been plagued by controversy and suspicion because they are associated with human rights abuses in certain parts of the world. You may have read newspaper stories about “conflict diamonds” or seen the 2006 movie “Blood Diamond” starring Leonardo DiCaprio. While all this […]

Grand Re-Opening Party and Anniversary Sale

Join Us for Our Grand Re-opening Party and Anniversary Sale! We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma. We have now doubled the size of our store by expanding into the space to our left (formerly […]

THE IMPERFECT PERFECTIONS OF INCLUSIONS

Inclusions are the unique identifying characteristics that are helpful in recognizing your diamond. While some people may consider them as flaws, we definitely do not think of them that way. We believe it’s more accurate to think of them as Mother Nature’s artwork trapped inside a time capsule from billions of years ago.