Most Common Diamond Quality Based on Cut Most Common Diamond Quality Based on Cut
  • August 3, 2019
  • In Diamonds
  • By DiamondsForever

Whether you are looking at round or emerald cut diamonds, it’s important to know the different factors at play when evaluating diamond quality. The quality of a diamond is based on a combination of factors, including clarity, color and cut. What is the Most Common Diamond Quality Based on Shape? For clarity (internal birthmarks and external blemishes), diamond quality scales have eleven grades ranging from “Included” (lowest quality) to “Flawless”

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What are Diamond Cut Grades?
  • August 2, 2019
  • In Diamonds
  • By DiamondsForever

Diamond cut is less about shape and more about how well the facets on a diamond interact with light. Facets are like tiny mirrors that work to reflect light in and out of a diamond. When they are just right, they show it by an intense shine and sparkle. So what does diamond cut mean to you? The cut of diamonds has to do with symmetry. It is the most

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How to Holiday Shop for the Woman in Your Life

The holiday season comes with elves on shelves, fun festivities, and twinkling tinsel, but it also comes with a tremendous amount of pressure for many of us. Whether you have been happily married for years or you are getting cozy with a special someone, shopping for the woman in your life during the holiday season can be a challenge. We have put together a few pieces of advice to help

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The Good That Diamonds Do
  • November 9, 2017
  • In Diamonds
  • By DiamondsForever

You already know that diamonds are beautiful, sentimental, iconic. Unfortunately, diamonds have also been plagued by controversy and suspicion because they are associated with human rights abuses in certain parts of the world. You may have read newspaper stories about “conflict diamonds” or seen the 2006 movie “Blood Diamond” starring Leonardo DiCaprio. While all this reporting did a great job in raising awareness about the importance of ethically-sourced diamonds, many

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Grand Re-Opening Party and Anniversary Sale
  • October 10, 2017
  • In Diamonds
  • By DiamondsForever

Join Us for Our Grand Re-opening Party and Anniversary Sale! We are thrilled to announce that our long-awaited store expansion is complete! You will find us in the same location at 3689 Midway Drive in Point Loma. We have now doubled the size of our store by expanding into the space to our left (formerly Sports Chalet), offering you a much wider selection of our curated and elegant fine jewelry

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