THE GIST: At Diamonds Forever, you get the rare chance to sit down with an experienced jewelry designer and gain insights you simply can’t get online. Plus, you get to see your dream ring come to life right before your eyes!

Beyond the Screen:
Experience the Difference

Why settle for scrolling through endless images online? Here, you get to jump right in. Feel the weight of each ring, see the sparkle up close, and compare designs side-by-side. This hands-on approach ensures you find the perfect ring ~ something online shopping just can’t match.

Let’s Create Your
Dream Ring Together

Our jewelers don’t just listen to what you want ~ they take the time to really understand your preferences, whether you have the words or not (most people don’t). They guide you through every step, bringing your unique vision to life. An online retailer can’t offer this level of personalization. What do you say ~ ready to get started?

The Diamonds Forever Commitment

Extraordinary Design + Extraordinary Experience: When you visit our cozy studio, you’ll meet the actual makers, not salespeople. We’re passionate about educating you and making the custom ring-making process fun. Our commitment to quality ensures you get better value in the long run. Plus, you can stop by anytime for adjustments or maintenance, avoiding the hassle of shipping your ring back and forth like you would with online purchases. Experience the difference and enjoy the journey. We can’t wait to meet you!

Click below to schedule
your appointment today!

Choosing an engagement ring is a big decision that deserves the care and attention we provide. With personalized service and expert guidance, we offer a hands-on, immersive experience tailored to your unique needs. Let’s create something unforgettable together!

What Our Happy Clients Say

We are grateful for the opportunity to serve you. We also appreciate our clients’ sharing their experiences over the last two decades, both positive and constructive. This helps us to improve continually.

In 2024, Teri W designed a 7-stone Art Deco-inspired engagement ring: ”I decided to check out Diamonds Forever because I kept hearing about this San Diego jewelry store from friends, family, and even a couple of coworkers. Their name was in the air everywhere. After meeting with Jenny, I got why. The entire process was seamless. They kept me in the loop the entire time, and it was really fun seeing behind the scenes how my ring was being made. Everyone that works there is great.”

In 2023, Sean L designed a free-form custom engagement ring using his great-grandmother’s sapphire: “I was thrilled to find a beautiful engagement ring near me that perfectly matched my girl’s style. Jenny made the whole process so easy.”

In 2021, Mike R designed a modern custom engagement ring with a marquise-shaped center stone with hand-engraving: ”If you’re looking for a top-rated engagement ring store in San Diego, Diamonds Forever should be your first stop. They were my first stop and my last stop. I shopped around at a lot other stores, but Diamonds Forever set the bar so high it was a no-brainer to go with them.”

In 2022, Lisa A designed a whimsical five-stone cigar band engagement ring: “When it was time to buy a diamond engagement ring, I wanted a place that offered both quality and expert guidance. I didn’t want some cookie cutter ring and Jenny helped me pour my jumbled ideas into my dream ring. Anyone looking for the most unique engagement rings has to check them out. Jenny has the best place to buy a diamond ring.”

In 2024, Alex J designed an elegant solitaire with a custom-cut hybrid center stone: “When it was time to propose, I had no clue where to go. A coworker told me that Diamonds Forever is the only place to go and I’m so glad I took the advice. Their customer service is beyond, as are their custom diamond engagement rings. This little shop is the best place to buy an engagement ring. I’ll be back for wedding bands later this year.”

In 2024, Lily O designed a vintage-inspired custom engagement ring with an antique rose cut diamond: “I discovered an amazing engagement ring store with a fantastic selection and personalized service. I can’t recommend them enough. I love my diamond engagement ring! Diamonds Forever is the best place to buy a diamond ring and has the best customer service of all San Diego jewelry stores.”

In 2015, Pamela L designed an engagement ring using heirloom jewelry from her grandmother and great grandmother: “Diamonds Forever is hands down the best place to buy an engagement ring. Their selection is incredible, and it’s the perfect place to buy a diamond ring. They specialize in custom design and have many jewelry pieces ready to walk out the door the same day. I have a jeweler for life now. They aren’t just above and beyond in knowledge and quality but couldn’t be more down-to-earth and chill. This is a hidden gem in San Diego.”

In 2019, Sam M designed an engagement ring with an oval-shaped rose cut salt and pepper diamond with a broken sapphire halo: “I was searching online and found Diamonds Forever. I wanted to support a small local business and that they are women-owned and run was a huge plus. This engagement ring store near me, like 5 minutes away, had everything you could want. Their selection is great and they answered every question I threw their way. They helped me get a bigger diamond than I thought I could afford and my ring is simply breathtaking.”

In 2020, Alvaro L designed a ballerina engagement ring with a pink sapphire center stone and lab-grown diamonds: “Diamonds Forever is the best engagement ring store San Diego or Los Angeles. It is the place for anyone looking to buy diamond engagement ring. I drove more than two hours so Jenny could design a ring for me. I was lucky to have a family friend who knows Jenny and recommended her very highly. She made me look really good because as a dude, I had no clue what I was doing. She had my back and my fiancé loves her ring so much. For anyone asking where to buy engagement ring, the answer is Diamonds Forever. It is absolutely the best place to buy an engagement ring.”

In 2018, Lewis A designed a two-stone engagement ring with a pear shape sapphire and emerald shape diamond set into 18K yellow gold with a diamond brush finish: “The staff made buying a diamond engagement ring a breeze. I had a tight deadline and they worked with me to make it happen. They knew I was nervous so they kept checking in with me every few days to let me know where we were and most importantly, to let me know we were still on track for the trip I had planned. They even gave me tips on how to travel with the ring. They went out of their way to make me feel comfortable and delivered on my ridiculous deadline. I will be back for wedding bands way ahead of schedule. The least I can do. Diamonds Forever is the best engagement ring store in San Diego.”

In 2023, Kyle P chose to set a emerald shape diamond into a temporary solitaire setting and come back later to design the ring with his fiance after he proposed: “I needed an engagement ring and found Diamonds Forever after doing a lot of research. It has a wide selection and great service. I was all set to get a natural diamond, but after seeing them next to lab-grown diamonds, I realized that it made more sense to take that route. Jenny answered all my questions and didn’t suggest either natural or lab, she just gave me the facts and let me decide. This place is the best.”

In 2005, Peter B designed a three stone bezel framed engagement ring with hand-engraving: “When I was searching for an engagement ring near me, Diamonds Forever stood out with its stunning selection and exceptional service. It’s a hidden gem of a store. If you’re looking to buy a diamond engagement ring, this is where you need to go!”